National Baking Jamaican Brands

You know National Baking Company and our popular National treats, but do you know that we also manufacture the HTB and HoMade brands?

National Baking Company is proud to stand behind the brands that Jamaicans everywhere have loved for generations. Breakfast, dinner, lunch, or snack time, our products provide the soulful satisfaction that has become our trademark. Whichever brand you choose you know you can trust the team behind each label.


Our National Brand

national baking

National has set the standard for our brands and for competing products in Jamaica and the Caribbean. As our inaugural brand, National has been satisfying Jamaicans’ palettes since 1952. We started with bread and have grown to offer the widest range of locally baked products including our Healthy Start line of whole wheat and multigrain breads. We care about our consumers in every way, and apart from our efforts to promote healthy lifestyles the National brand has become synonymous with philanthropy across Jamaica. National remains true to its name to this day, serving as a historic symbol of Jamaican pride.

Breads

  • National Giant White Hardo
  • National Giant White Hardo Sliced
  • National Giant Bran Hardo Sliced
  • National Giant Bran Hardo Unsliced
  • National Giant Whole Wheat
  • National White Weekender
  • National Healthy Start Line – 100% Whole Wheat Bread, Healthy Start Multi Grain, Healthy Start Giant 75

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Buns

  • National Spiced Loaf Bun
  • National Spiced ‘Penny’ Bun
  • National Easter Bun
  • National Ginger Bulla

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Crackers

  • National Cream Crackers
  • National Golden Crackers
  • National Crispy Crackers
  • National Water Crackers
  • National Wheat Bran Crackers

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Snacks

  • National Salted Peanuts
  • National Honey Roasted Peanuts
  • National Caramel Popcorn
  • National Zesty Popcorn
  • National Cashew Nuts
  • National Cheese Curls
  • National Banana Chips

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Our HTB Brand

HTB

National Baking acquired HTB in 1972, and our treasured HTB Easter bun remains the most popular product from this line. For decades, the spicy loaf buns have been the item most desired by our friends and family in the United States and the UK. The craving for this sweet and mouth-watering delight is bolstered in part by our popular HTB Easter bun jingle. Memories, tradition, and a uniquely Jamaican sentiment are integral to the way we package and sell our products. If you are looking for a healthier option, give our Bran Bun a try. It is high in fibre, low in cholesterol, and has 40 percent less sugar but at no sacrifice to flavour!

Breads

  • HTB Hardo White Bread
  • HTB Hardo Bran Bread
  • HTB Tender White Sliced Bread

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Buns

  • HTB Spiced Bun (Boxed)
  • HTB Easter Bun
  • HTB Small Spiced Loaf Bun
  • HTB Bran Bun
  • HTB Spiced ‘Penny’ Bun

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Biscuits

  • HTB Hannah Crackers
  • HTB Ginger Bisuits

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Our HoMade Brand

homadeYes, we are HoMade too! Remember those crisp HoMade Tea Biscuits that granny loved to dip in her “cocoa tea”? We still carry this and other all-time favourites, and we’ve also added some new treats. “Made for Your Pocket, Made for Your Home” — a slogan that respects the brand’s commitment to providing affordable products of exceptional quality. Going strong since 1957, HoMade is proud to remain the leading brand in providing quality treats at lower prices.

Biscuits

  • HoMade Tea Biscuits
  • HoMade Scottie Biscuit
  • HoMade Strawberry Cookies
  • HoMade Chocolate Cookies
  • HoMade Duplex Cookies
  • HoMade Peanut Butter Cookies
  • HoMade Ginger Biscuits
  • HoMade Royal Crackers
  • HoMade Special Cream Crackers

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Snacks

  • HoMade Salted Peanuts

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A Commitment to Quality

Everything about our brands symbolises Jamaica through and through. We know Jamaicans everywhere, of all ages, have a story about how they enjoy our treats or heart-warming memories associated with our products. Our promise to you is to keep making our brands uniquely Jamaican and to continue maintaining a high regard for price, quality, and sustainability. We look forward to “delivering freshness every day” through all our brands.