National Baking Company places a focus on quality in every phase of operation. We are built on a commitment to excellence and remain devoted to providing the best for our customers. From the selection of ingredients to placement on the shelves in your store, we care about how you see our final product. If you don’t love it, we can’t sell it.

Focus on Quality

Most importantly, we focus on producing items that are safe and healthy. As our Chairman and CEO, Gary “Butch” Hendrickson, states – “If my children can’t eat it, I will not make it for the public.” This is a sentiment that is easily adopted by everyone at National. We want to create food that you and your children will love, and we want to be sure that those foods are nutritious as well as enjoyable.

With so many reports of problems with food quality today, you want to be sure that the foods you eat are safe for you and your family. This is a priority for our company, and we’ve had an excellent track record in all aspects of food safety for more than 60 years.

  • We partner with companies that are equally committed to upholding high standards, and providing the best ingredients.
  • We employ the best to ensure food-handling and processing are of the highest standards.
  • Our company adheres to all food safety regulations to ensure quality and safety are never compromised.
  • We operate around the clock to ensure fresh products at all times.
  • We invest in a reliable fleet and committed workers to ensure timely delivery of all products.

Delivering Freshness

We have established distribution centres in New York and the United Kingdom so that we can more effectively target and reach the retailers where our customers shop. This enables us to have more control over the availability and quality of our goods.

Jamaicans have been enjoying the variety of products offered by National Baking Company since 1952. We want that experience to be continued for generations at home and abroad. This is a goal we look forward to achieving by simply ensuring that we live up to our tradition of “Delivering freshness every day.” Explore our products page for more information about new products as well as old time favourites.