In a move to recognize the contribution of recently established manufacturing companies to the Jamaican economy, Continental Baking Company (National) has launched an affirmation programme dubbed "The Bold Ones - New Champions of Manufacturing".  

This programme comprises 11 small manufacturing companies, who will benefit from a sponsored marketing campaign that should increase their visibility and recognition and also raise their profile so that they too can benefit from their efforts. 

This initiative being spearheaded by chairman of National Baking Company, Gary 'Butch' Hendrickson, strives to motivate aspiring Jamaicans to consider the creation of their own enterprise as a viable career path and to promote manufacturing and production as a part of the solution to Jamaica's future economic growth. 

The finalists were selected from a field of 18 candidates drawn from a cross-section of industries. They were chosen after an extensive process that involved visiting each of the business and assessing them on the agreed criteria. There were four broad-based criteria for selection; companies that were seven years or younger, employed at least five people, were tax compliant and use indigenous resources. 

As a part of the Marketing Campaign, the 11 selected companies will benefit from: 

• Being a part of the National Baking Pavilion at the JMA/JEA EXPO 2010, scheduled for June 17-20 at the National Arena. Each company will have its own space within the pavilion and will be given an excellent opportunity to showcase their products. 
• Being showcased on the sides of National Baking's fleet of trucks as they traverse through the island.  
• An ongoing video series to be aired on local television channels which will show the process of planning, interaction with suppliers, focused implementation and the diligence and hard work that goes into building a successful manufacturing business. 
• Newspaper features, coinciding with the JMA/JEA tradeshow, highlighting "The Bold Ones" and encouraging the public to support them. 
• Business oriented supplements/programmes, features and interviews will also be made available.
  

  The 11 Bold Ones are:   AMG Packaging Adduci Jamaican Cigars Banyan Creations Chocolate Dreams Country House Products Home Choice Enterprises Ltd.

  Jerk Place & Restaurant Pastry Passions Spur Tree Spices Jamaica Ltd. West Indies Gypsum Company Ltd. Yono Corporations

    
  

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